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Here are some important tips to make your Writing articles for marketing more successful:

1 BASICS:
Your best written articles may still not produce the results you are looking for and you may wonder why. You may not have given enough attention to the content of your resource box.: Have you filled in all your personal details? Name, your URL, about yourself and most importantly, one useful morsel for your reader to entice a visit to your website? This is your “hook”, the trigger for your reader to want some more. There are a number of hooks or lures you can use to this effect:

2 HOOKS: must be useful, preferably free to your reader and invite return visits or subscriptions

2.1 NEWSLETTER SUBSCRIPTION: Needs confidence and skill to provide regular useful information. With disciplined commitment you will be able to build a significant readers’ list and potential customers. This will mean money in the bank! – The more interaction and direct responses available, the greater the success rate.

2.2 E-COURSE: This involves a short set of lessons, How-To- Do-Things specifically, that is delivered over a short period of time – best daily! This requires a subscription/Opt-In action and becomes another important building block for your readership & business.

2.3 E-BOOK: There are already many free e-Books available for re-distribution, or you can create your own, eg. A collection your best articles on given subject is a great start. This is a simple and relatively easy way to lure a reader to opt-in for more information. Remember, it has to be specific in its subject to be useful to your reader.

2.4 YOUR OWN ARTICLE: Write your own, clearly targeted and well researched quality article relative to your niche. If possible, write about frequently asked questions/ problems giving clear instructions of how to master these difficulties. This will encourage regular readership and provide the content of your future e-Book, or e-Course. Show how your reader would benefit from using your (free !) service.

2.5 PARTICIPATE & GET INVOLVED in some of the following:
BLOGGING: Somebody else’s blog of same or similar interest: leave comments, share ideas, share contacts and offer help first – offer something of value!
FORUMS: Join 1-2 Forums of your niche – post some questions, give some answers, leave your link.
SOCIAL NETWORKING SITES also offer great opportunities to link up with like-minded entrepreneurs. There are many – you must choose carefully. Two of the best I have come across are Adland Pro and Reality Networkers.

3 PUBLISH YOUR ARTICLE:
Besides posting your article on your own blog you should also submit your work to other outlets, eg.: ARTICLE DIRECTORIES such as ezinearticles.com, articlealley.com, or one excellent site that I have just become aware of now: submityourarticle.com. The latter is not free, but will ensure quality submissions, or you may search for other sites from http://directorysubmitter.imwishlist.com.

Whatever you do, just remember there will be no reward without effort: This means consistent regular work, no shortcuts, honesty and quality of what you offer will lead to ample rewards eventually. So, keep it up and good luck!
The way to Rome begins with the first step.:)

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Tags: article, publishing, writing

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This entry was posted on Saturday, January 3rd, 2009 at 10:57 am and is filed under Educational. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.